Flo Friedrich, born 1979 and raised in southern Germany, studied directing for feature film with an additional degree in commercial directing at the renowned University of Television and Film Munich, Germany.

 Scripting and directing the infamous Lada-trilogy as a student spec project won him numerous awards, both in Germany and abroad, and gained him a foothold in the commercial industry. 


His broad background in writing, visual arts and film has allowed him to work in a great variety of professional occupations for a wide range of renowned brands and agencies. Additionally to his main occupation as a commercial director, he is presently working as a freelance copywriter, creative director and commercial editor.

Flo Friedrich is based in Munich.




Volkswagen, BMW, Mercedes Benz, Mercedes Benz Trucks, Renault/Dacia, Bosch, Deutsche Telekom, Saturn, Media Markt, BER Airport Berlin, Bahlsen, IKEA Switzerland, RaboBank, Osram OS, Migros, Deutsche Bahn Regio, WWF, Suissetec, LIDL, ibis, Deutsche Bahn Regio



Big Fish Filmproduktion, Markenfilm Group Germany, Markenfilm Switzerland, Schokolade Filmproduktion, NeueSuper, SundayDigital, AddPictures, Hungry Man UK, Believe Media UK 



Jung von Matt, Scholz & Friends, Kolle Rebbe, Lukas Lindemann Rosinski, DDB, Serviceplan, Grabarz & Partner, Publicis Pixelpark, Interone, Wirz, Territory, Salt Works





Mercedes Benz Trucks / Truckerstories: ADC 2012 - Bronze (Crossmedia)


Mercedes Benz / Marder: Die Klappe 2012 - Bronze (Webfilm)


Lada Niva Roscosmos Edition: ADC*Europe 2011: Student of the Year, Saatchi & Saatchi NGDSC 2011, ADC 2011: Student of the Year, Cristal Festival 2010: Young Directors Cristal, Europrix 2010: Gold (VFX), Kurz&Schön 2010: Silver (Commercial), First Steps 2010: Commercial Award, Spotlight 2010: Gold Student